Salesforce CRM

At Ryewalk, our CRM Practice helps businesses modernise sales, service, and revenue operations through deep expertise in Salesforce. We specialise in platform application development and Quote-to-Cash (Q2C) transformations powered by CloudSense, Salesforce Revenue Cloud, and Salesforce Industries, delivering scalable, high-performance solutions for Telecom, FinTech, Hi-Tech, and BFSI enterprises. We deliver end-to-end Salesforce solutions, combining platform engineering, domain expertise, and Salesforce capabilities to build intelligent, cross-cloud experiences that help clients maximise value from the platform.

0+Years Salesforce Experience
0+Q2C Deployments
0Industry Verticals

Featured Case Studies

Real outcomes delivered through our expertise.

Legal FinTech in UK

Business functionality launch from CRM

Business Problem

Critical challenges across loan origination (LOS) and loan management (LMS) processes; entirely manual origination process relying on paperwork, emails, and human intervention; lack of standardized workflows or systematic controls. This led to labour-intensive operations, inconsistent decision-making, limited scalability. For loan management, limitation of existing COTS platform increasing complexity of loan products & business scenarios. High licensing and operating costs of legacy systems significantly increased total cost of ownership (TCO). Need for a modern, scalable and cost-efficient lending platform with stronger controls and structured decisioning.

Ryewalk Solution

Custom solution built on top of Salesforce platform to cater to client's loan origination and underwriter requirements. Completed the pending, incomplete works left by previous solution provider.

Impact

  • Reduce TCO by replacing legacy system with scalable solution
  • Increased efficiency for LMS processing
  • Effective reporting & integrated solution with client's existing technology infra/ecosystem
  • Improved internal governance & compliance for loan decisioning & management
Operational efficiencyRevenue upliftCustomer experienceLoan OriginationCRM Sales JourneyLoan Management

Telecom in Finland

CRM legacy modernization and digitalization

Business Problem

To migrate consumer business from a legacy, non-CRM platform (MS lists) to Salesforce CRM. Goal to modernize sales architecture to drive sales efficiency and enhance customer management experience across the lifecycle from initial lead to quotation and final ordering.

Ryewalk Solution

A rapid Minimum Viable Product (MVP), implementing core Lead-to-Ordering functionalities in less than two months. Ensured a low cost of change by leveraging standard platform capabilities, and established a scalable foundation. Automated Web-to-Lead capture and established robust Lead Scoring & Qualification framework. Conversion & Quoting: Streamlined the Lead Conversion process into a unified Products & Quoting journey.

Impact

  • Enhanced prospecting precision with automated lead and BANT scoring, increasing win rates and optimizing sales effort.
  • Established behavioural intelligence, with Marketing Cloud journeys tracking real-time engagement,nurturing leads & alerting sales at peak customer interest.
  • Established Data Integrity, through robust duplicate management, eliminating "system noise" of manual lists, ensuring a single source of truth and professional customer outreach.
  • Achieved ‘On-the-Go Closing’ with mobile-optimized data accessibility & field updates, quote templates and e-signatures; enabled sales to generate and close deals instantly from the field.
  • Created a scalable foundation with a unified digital thread replacing manual handovers of automated workflows; enabled higher volumes without increasing admin headcount.
  • Created a scalable SFDC solution that can be scaled for other businesses in High Growth Areas.
Operational efficiencyRevenue upliftUser experienceLead-to-OrderSales CloudFoundational Quote-to-Cash

Our Offerings

01

Advisory & Consulting

We help enterprises maximise value from Salesforce through architect-led advisory across sales, service, and business process transformation. Our consulting expertise spans the entire Lead-to-Cash spectrum, encompassing CPQ, Order and Subscription, and Billing, enabling scalable, efficient, and future-ready Salesforce platforms tailored to each client's specific goals.

  • Discovery engagement
  • Product and pricing strategy
  • Quote-to-Order design and optimization
  • Omni-channel solutions
  • Architecture for scale
  • AppExchange solution design
02

Implementation

We deliver architect-led Salesforce implementations that combine strategic design excellence with execution rigour. Our team specialises in platform application development, CloudSense, RCA, and Salesforce Industries, enabling seamless automation, integration, and scalability across sales, service, and revenue operations. With deep platform expertise and a consultative approach, we ensure every implementation is designed for performance, adoption, and long-term value.

  • Custom Salesforce development & automation
  • Solution and architecture excellence
  • End-to-end Lead-to-Cash implementation
  • Integration and platform extensions
  • Agile delivery with DevOps and CI/CD
03

Centre of Excellence (CoE)

We help enterprises sustain and scale their Salesforce investments through strong governance, performance optimisation, and ongoing enablement. Our CoE ensures the platform evolves with business needs—combining architecture oversight, data compliance, and continuous improvement to drive lasting value and operational excellence.

  • Comprehensive system review and optimisation
  • Architecture and design governance
  • Data and security compliance
  • Training and adoption enablement
  • Business-as-Usual (BAU) support

The Team

The people behind the work.

Get in Touch

Let's start a conversation.

Ready to explore how we can help? Our team is here to understand your unique challenges and craft the right approach.